Government Targets Social Media Monetization in Zambia by 2027

Government says it has begun preliminary work towards introducing social media monetization in Zambia, with a target of having platforms such as Facebook and TikTok monetized before the end of 2027.

Ministry of Youth and Sport Permanent Secretary Kangwa Chileshe told Hot FM News that Government was exploring how the initiative could be implemented through a coordinated approach involving relevant ministries, including the Ministry of Technology and Science.

Mr Chileshe said consultations were also underway with the Ministry of Finance and National Planning to explore opportunities for generating tax revenue from income earned through social media monetization.

He said Zambia was studying experiences from other African countries, including Egypt, Kenya, South Africa and Nigeria, which have introduced social media monetization initiatives.

The proposed initiative could create opportunities for Zambian content creators to earn income from their online content, while also raising questions about the regulatory and tax framework needed to support the sector.